Whirlpool Corporation to Showcase Sustainable Products at PCBC

Responsibly Designed, Resource-Efficient Appliances a Result of a 45-Year Commitment to Sustainability
Jun 23, 2015 5:30 PM ET

BENTON HARBOR, Mich. June 23, 2015 /3BL Media/ – Whirlpool Corporation, the world’s number one selling major appliance manufacturer, will demonstrate its commitment to sustainable living at the Pacific Coast Builders Conference (PCBC), the largest homebuilding trade show representing the West Coast region. The American-based company will display a selection of responsibly designed, resource-efficient products from its portfolio of brands designed to reduce homeowners’ overall utility costs and conserve the Earth’s resources at the conference in San Diego, June 24–25.

“We have been leading the industry in sustainable initiatives since we first opened an office of environmental control in 1970,” said Ron Voglewede, global sustainability director, Whirlpool Corporation. “By creating industry-leading products that perform better while significantly lowering operating costs and environmental impacts, we’re able to give our trade customers more choice, not compromises, for their customers.”

Today, Whirlpool Corporation refrigerators are an average 22 percent larger[1] and cost 75 percent less to operate[2] than the refrigerators built when we first started our sustainability efforts in 1970[3] – all while using less energy than a 60-watt incandescent lightbulb. Appliances offered by the appliance manufacturer’s Amana, Whirlpool, Maytag, KitchenAid and Jenn-Air brands are also more water efficient than they were four decades ago. Whirlpool Corporation clothes washers use 73 percent less water than those made in 1975, and the company’s dishwashers use 64 percent less water[4].

“One of the biggest advantages of building new is the potential savings a new home can provide on a homeowner’s monthly utility costs,” said Bob Bergeth, general manager, builder sales at Whirlpool Corporation. “Our resource-efficient products help builders reduce the overall cost of homeownership for their customers and sell more homes.”

In the U.S., 49 percent of respondents to a survey said they consider eco-friendly features more important than luxury items in a home (31 percent)[5]. Reports show that the market for houses with green certifications is 10 to 14 percent more than for comparable homes without them[6].

Among the products on display at PCBC is the ventless Whirlpool® HybridCare™ Heat Pump Dryer that uses up to 73 percent less energy with the Eco Dry setting while also drying loads within normal dry times. Compared to typical dryers that use large amounts of energy in the form of venting hot, moist air, the HybridCare™ dryer is a ventless heat pump dryer that uses a revolutionary refrigeration system to dry and recycle the same air. The ENERGY STAR® Certified HybridCare™ dryer is a 2015 PCBC Parade of Products (POP) Award winner thanks to its innovative design and practical application.

In addition to the HybridCare™ dryer, the Whirlpool Corporation display will highlight Whirlpool brand’s new smart top load washer and dryer, which use connected technology to better care for clothes and conserve resources. The Whirlpool® laundry pair connects seamlessly with the Nest Learning Thermostat™. When the Nest Thermostat is set to Away during the drying cycle, the EcoBoost™ option is activated, taking advantage of slightly longer drying times at a lower temperature to help save energy. For homeowners enrolled in Nest’s Rush Hour Rewards program through a participating energy provider, the washer and dryer can automatically delay the start of a cycle during high-demand energy periods, saving homeowners money. Additionally, automatic load size sensing technology uses water level sensors to detect the load size and automatically adjusts water usage, which helps save resources.

PCBC attendees can get closer look at the Whirlpool® HybridCare™ Heat Pump Dryer, connected top load pair and other resource-efficient products at the Whirlpool Corporation booth #1313 in the San Diego Convention Center, June 24–25.


For more information about Whirlpool Corporation, its portfolio of brands and other offerings for industry professionals, visit InsideAdvantage.com.


Inside Advantage is designed exclusively for professionals to facilitate the designing, building and remodeling process for any project involving major appliances. Backed by the Whirlpool Corporation depth of consumer insight and supported by its strong portfolio of brands, Inside Advantage helps designers, builders and remodelers create more livable spaces. Sales support materials and logistical services are readily available to Inside Advantage members.


Whirlpool Corporation (NYSE: WHR) is the number one major appliance manufacturer in the world, with approximately $20 billion in annual sales, 100,000 employees and 70 manufacturing and technology research centers throughout the world. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in more than 170 countries. Additional information about the company can be found at whirlpoolcorp.com, or find us on Twitter at @WhirlpoolCorp.


[1] Association of Home Appliance Manufacturers

[2] Whirlpool Corporation 2011 Sustainability Report

[3] Better Appliances: An Analysis of Performance, Features and Price as Efficiency Has Improved; ACEEE Report

[4] Versus traditional self-clean cycle

[5] Green Multifamily and Single Family Homes: Growth in a Recovering Market, McGraw Hill-Construction, 2014

[6] Alan J. Heavens, "'Green' home certifications are bringing more greenbacks," The Philadelphia Inquirer, Jan. 19, 2015