Which Organizations Are Best Suited for Sustainability?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jul 23, 2010 9:42 AM ET

Taiga Company Blog

This isn't a trick question and you don't have to turn the blog post upside down to read the answer in small print.  ALL businesses are best suited for sustainability!  Whether one subscribes to climate change arguments or not; considers green/ sustainable business as a passing trend or not; private or public sector, small business or large organization - green is here to stay and here's how all organizations can benefit. 

Reduce business cost:
Sustainable business strategies of waste reduction, energy efficiency, and other operational efficiency measures reduce costs and enable competitiveness.   By adding general eco awareness or simply incorporating a few sustainability concepts into and existing supply chain as best practices, companies can proactively address supply stability and quality issues from a different perspective.
 
Improve Sales:
Business reputation matters. Developing and delivering commercially successful products and services that build customer loyalty are essential in today’s markets. 
•    Integrate sustainability concepts into product and service development
•    Shift sustainability from a cost add-on to a value driver
•    Change perceptions to build stronger brands
 
The result: increase sales, new revenue streams, and improved brand loyalty.
 
Risk Management:  According to the Corporate Executive Board’s Risk Integration Strategy Council, business reputation risk has increased over the past few years.  Their most recent survey  indicates that past corporate failures have heightened general eco awareness and made future compliance a much bigger threat.  Click here to continue reading. 
 


Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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