What Impact Will Your Message Have on 2011?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jan 14, 2011 10:27 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Are you a small business or even a larger company on the front end of the business sustainability continuum seeking to make a significant change in 2011?  Chances are that you are not alone.  But, what is your message telling the business world in 2011? 

With the changing landscape of business and greater evidence now pointing to business sustainability as critical component to future success, companies eager to get started today can make some quick progress.  For this reason, our sustainability consulting practice encourages clients to go beyond a simple vision and focus on business and culture change.  This journey begins with leadership, clear communication and a focused path to the future.   To lead effectively, the words spoken are just as important as those unspoken.  Stakeholders must have a clear understanding and aligned vision of the company’s future in order to buy-in to its success.  In fact according to a recent study, “poor communication is the number one reason most change efforts fail. A breakdown in communication often leads to a breakdown in trust. When people in the organization don’t trust its leaders, they are more like to risk shareholder value”.   By shifting the focus towards raising organizational eco awareness, encouraging employee participation, and taking specific actions to promote business sustainability, there is an opportunity to create a clear path for the new year and facilitate the desired business change.  Click here to continue reading.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".