Video | Seventh Generation is #FundingHerFuture through Whole Planet Foundation

Mar 23, 2019 10:00 AM ET

This year, Whole Planet Foundation aims to raise $4 million dollars during its Annual Prosperity Campaign to fund microloans for people living in poverty where Whole Foods Market sources products. Amplifying this year’s campaign, suppliers to Whole Foods Market in the Foundation’s top giving levels are collectively donating $1.05 million to fund 31,550 opportunities for low-income entrepreneurs around the world to change their own lives.  

Seventh Generation has donated $550,000 to alleviate poverty through microcredit with us and has pledged $50,000 in 2018. Their giving over time has created approximately 16,800 microloans and more than 96,900 opportunities for microentrepreneurs around the globe.

Microcredit is small loans – the current average first loan size supported by Whole Planet Foundation is $178 – with no formal collateral or contract, provided to the world’s poorest people – mostly women - to create or expand a business for the opportunity to pull themselves and their families out of poverty. 

Employees of Seventh Generation have visited microcredit clients in the USA and around the globe in Guatemala, Nepal, Paraguay and Togo. Gayle Grindley of Seventh Generation shares why the brand chooses to alleviate global poverty through Whole Planet Foundation on Seventh Generation’s blog and through this video filmed in Nepal.

Whole Planet Foundation’s global impact has reached microentrepreneurs in 75 countries thanks to supplier donors - like Seventh Generation - who have contributed more than $12 million for poverty alleviation.  During March, the generosity of Seventh Generation is being spotlighted in Whole Planet Foundation’s Annual Prosperity Campaign, taking place in Whole Foods Market stores and online.  Please join Seventh Generation in alleviating poverty and make your donation today to #FundHerFuture.