Top Seven Sustainability Practices Highlighted in Special Report

Employed by top CSR leaders, SDialogue reveals best practices that help organizations in their sustainability efforts
Jan 26, 2010 9:12 AM ET

(3BLMedia/theCSRfeed) KINGSTON, N.Y. - SDialogue released a special report today that helps organizations improve their sustainability efforts by employing seven best practices corporate social responsibility (CSR) leaders use. The report, titled Top Seven Sustainability Practices: the Sum > the Parts, offers companies and other organizations a primer into sustainability communications via a systemic approach.  

The seven best practices include setting sustainability goals and metrics, identifying and engaging stakeholders, integrating sustainability into a brand, and sustainability/CSR reporting, among others. The report offers insights into the role of social media, stakeholder engagement from a sustainability perspective, and how sustainability/CSR reports can help build trust, among many others. 

"This special report will give organizations a better understanding of these processes and best practices, how they work together and how they can help organizations improve their sustainability efforts," said Perry Goldschein, author of the report and principal at SDialogue LLC, a leading sustainability communications firm. "These seven best practices have been employed by other companies, transforming them into CSR leaders."  

Goldschein said that sustainability can tap new markets, retain customers and build revenue while also improving a company's ability to recruit and retain workers. "Yet, most organizations are not using the tools readily available to them to engage in and maximize their sustainability efforts," Goldschein noted in the report. "Many have never engaged with all of their stakeholders in a systemic way, set up a sustainability management system, or compiled a sustainability report."  

What others are saying about this report: 

"An excellent introduction to the seven essential strategies of CSR." - Jacquie Ottman, founder and principal at J. Ottman Consulting and author of Green Marketing 

"Great ideas for those involved with overseeing sustainability efforts." - Shari Aaron, Sustainability and Market Research Expert, and author of Climb the Green Ladder 

For more information about this special report, contact arthur |at| SDialogue |dot| com.  Copies can be downloaded at   

About the author of the report: Perry Goldschein is a co-founder and partner at SDialogue, and a sustainability and marketing guru with two decades of experience. Prior to SDialogue, Perry founded SRB Marketing, Inc., an interactive marketing firm focused on sustainability, and two earlier companies involving alternative energy and media. For several years with SRB Marketing, Perry set the strategic direction of the company, developed business relationships, and project managed the teams that achieved award-winning results for clients that included Ben & Jerry's, National Geographic and Yale University. He's authored a variety of publications on sustainability issues and internet marketing; has been quoted widely in the trade media, including AdAge, MediaPost, MarketingSherpa and Target Marketing; and spoken at various trade events, including ad:tech, Sustainable Brands, LOHAS and the American Strategic Management Institute.   

About the Company: SDialogue (, formerly SRB Marketing, is an award winning, full-service sustainability communications and stakeholder engagement firm. Founded in 2003, SDialogue has helped clients that have included Ben & Jerry's, Pfizer, National Geographic, Working Assets and Yale University, among dozens of others.