Three Executive Mindsets that Propel Sustainable Innovation

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Nov 11, 2010 2:04 PM ET

Taiga Company Blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Over the last decade, the world has witnesses a dramatic increase in eco awareness, with a significant shift in the knowledge of the everyday shopper.  Evidence of this shift can be seen in the ever increasing number of alternative products and services available to consumers today.  While ‘green’ products are flooding the market, the stable brands that will ultimately survive are harnessing consumer expectations and utilizing internal innovation as a major business sustainability driver. 

Drilling down further, companies recognize that innovation and new product ideas must utilize a growing number of inputs. This compilation of information can come from ground level employees, customers, consumers and suppliers.  It must also consider its environmental and social stakeholders.    Within our sustainability consulting, we find executives with a sustainable mindset to be leading the way.    Curiosity: Just as sustainability provides a powerful organizing principal for business, curiosity is the human counterpart.  At its essence, both are an open minded approach - an inquiry as to what might be versus knowing.  When you "know" something, curiosity stops.  How can ideas flow within a platform of knowingness?  As Glen Beaman said, "Stubbornness does have its helpful features.  You always know what you are going to be thinking tomorrow."  Viewed from the lens of a sustainability consultant, it seems if you are attached to the traditional means of which to grow your business, you might be getting the same results tomorrow that you are getting today.    Willing to Experiment: Louis Pasteur said, "Chance favors the prepared mind" and such is the case with business sustainability.  There may not be a definitive right definition of  sustainability, but noted in our business sustainability consulting practice, actions speak louder than words and true business sustainability value capture will come from individuals and organizational action.  Sustainability principals are universal, but their application in your business and specific circumstances yields unique results.  Communicating the "right" definition of sustainability defined by your business accelerates the adoption of sustainable business strategies mainstream. A willingness to experiment, discover what works and continue onwards is a sustainable mindset of executives leading in business sustainability.  Click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".