Think Outside of the Green Box

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Dec 27, 2010 2:40 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

When you think of "Sustainability" what comes up for you?  It is so big and broad in scope, yet any one definition  of it can also be so very small or too defining.  This dual state presents a number of challenges when attempting to focus the business sustainability conversation.  Too often the business world sees only the challenges directly in front of them and limit the range of possibilities to what has already been achieved.  Like many others, we seek to go beyond the bounds of the current state and explore the avenues of business sustainability that will bridge this gap. 

One opportunity in the business world is to adopt a broader definition of sustainability that is not exclusively regarded as environmental sustainability.  That’ is one limiting factor to sustainability and a misconception as to what it addresses. What are the tools you need to be around for the long term? What is your long-haul strategy? - Adam Werbach  Business sustainability can be a powerful organizing approach to deliver long term business value while simultaneously addressing current social, environmental, and resource issues.   Pushing the edge of business sustainability implies a shift in static business practices.  While management will always be responsible for creating corporate direction, progressive organizations now realize that their internal business stakeholders have an equally important role to play - namely, employees.    We find progressive organizations are creating leveraged leadership cultures which enable every role in the organization to: click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".