Talbots & Dress for Success: A Perfect Cause Marketing Fit

Talbots & Dress for Success: A Perfect Cause Marketing Fit

Thursday, February 26, 2015 - 12:00pm

CAMPAIGN: Connecting Business to Cause


By Sarah Ford

While sipping on my coffee this morning, I was flipping through the Talbots Spring magazine and was thrilled when I got to the back.  Why? Not because of some amazing sale (which there were some great deals), but because there was a terrific Q&A featuring Joi Gordon, CEO of Dress for Success Worldwide.  

Now this got me excited for a number of reasons:

1. Joi serves as Secretary on America's Charities Board

2. Dress for Success is a member of America's Charities

3. This is a terrific example of how the business and nonprofit world can work together 

I feel great pride, anytime I see one of our members or Board Directors get well-deserved publicity, but it's number three on my list that I'll take a moment to comment on.  

There's no shortage of businesses interested in doing good, or charities interested in partnering with companies, but when business and cause come together it's important that their purpose and values align.  And this partnership between Talbots and Dress for Success is a great fit (pun fully intended).  

You see, when you get right down to it, Dress for Success is all about empowering women.  Women helped by Dress for Success come from all sorts of walks of life, often facing many of the same obstacles.  From offering job and life-skills training, to providing access to interview-appropriate attire, Dress for Success helps disadvantaged women develop confidence and take control of their lives.  

What makes Talbots an appropriate partner for Dress for Success is Talbots' audience and product:

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