Sustainable Business Growth Strategy in Application
Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
In yesterday’s post, Business Sustainability: The Foundation for Intelligent Growth in 2011, we explored the relationship between business sustainability and business growth in a recovering economy. Creating the link between intelligent growth and applied sustainability concepts, we examined seven possible business sustainability opportunities to drive intelligent growth in the coming year. Continuing with this line of thought, we now explore the questions surrounding strategy application.Discussed on OPEN Forum, innovation-driven growth remains a top business sustainability strategy in 2011. However, a majority of business leaders are disappointed with the returns on their innovation efforts. Citing a potential cause as an over-focus on the commercialization of innovation, without evaluating their ‘sustainability’ approach at the front end, the article examines the engagement of resources earlier in the innovation process. Typically focusing more on the internal exploration of a ‘backlog’ of ideas, many organizations fail to adequately resource the implementation of the chosen few. In contrast, the Forum advises that companies should own the innovation process end-to-end, from opportunity identification to commercialization. • “Focus your efforts on not only unlocking the key customer insights that help generate ideas, but also on building a believable story for your employees, partners, suppliers, etc. about how you are seriously pursuing innovation excellence in your organization as your new way of doing business.” Click here to continue reading.
Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".