Sustainability as the Totality of Possibilities

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Feb 9, 2011 2:44 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Within our sustainability consulting, we approach business sustainability discussions with clients from one of several perspectives.  In today’s economic climate, cost is most often the primary area of concern for the business and an easy entry point for reduction and efficiency conversations.  For others, the top line is where they feel the real opportunity lies, and the focus is on topics such as ‘green’ consumers and new markets.  Taking the next step, companies leading the way recognize that ‘year-end’ profitability is only one aspect of business sustainability.

  The ability to manage both the top and bottom line is the goal of every business.  When done well, it is a defining characteristic that attracts investment and further promotes business sustainability.   However, profitability is often only one aspect of the total value conversation.  Many of our clients are linking sustainability to long term business growth, investment interest, and shareholder return. These leaders are beginning to recognize the totality of possibilities in a sustainable business:  
  • Brand Reputation – establishing long-term recognition as a sustainable product producer.

  • Corporate Reputation – establishing long-term recognition as an environmental and social leader.

  • Business Innovation – defining the company in the marketplace as a technological or business sustainability thought leader.

  • Business Change – defining the company as an adaptive organization and a facilitator of business sustainability change.

Whether your company is just becoming familiar with the concept of business sustainability or is a sustainability leader in the industry, there are sustainable value opportunities can continue to generate positive returns for your organization.  Click here to continue reading.


Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".