Sustainability Sparking Business Innovation for 2011

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Dec 20, 2010 2:13 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Research shows that innovation will be essential for small businesses over the next decade as they try to thrive and survive by seizing new opportunities, improving their competitive position and providing more value to their customers.  Furthermore, according to Ernst & Young’s 2010 Business Risk Report, corporate social responsibility and the need for social acceptance both appeared on the top ten risks facing businesses.   

In preparation for 2011, clients in our sustainability consulting practice are asking, “What circumstances, frameworks or parameters need to be in place to spark creativity, ideas, and innovation in my business?"    The conversation of business sustainability answers that question.  Business sustainability, defined as evaluating the environmental and social impacts of your business to long term profitability, is a vehicle to enable your business to meet your goals of profit, growth, and revenue while positively impacting the environment and social realms of your business.    Consider the following sustainable business strategies for 2011 as a precursor to innovation in business:   
  • Integrating a sustainability concept (recycling, paperless office, energy efficiency) that inspires you and is expressed via your business brings eco awareness to your workplace and also creates a space for innovation to occur within your operations by performing daily operations with an environmental mindset.  Elements of environmental business attract commitment, energize employees, creates meaningful work, and positively impacts your business as well as the planet.  Click here to continue reading.


Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".