Sustainability Lessons from Le Tour de France: Is Your Company in Yellow?

Sustainability Lessons from Le Tour de France: Is Your Company in Yellow?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Tuesday, July 20, 2010 - 2:40pm


As an avid cyclist and big fan of Le Tour de France, I have been watching this year’s race with keen interest. In addition to cheering for my favorites, I find it interesting to see how individual and team strategies change each day, based upon the road ahead and shifting team goals.  A day of ‘recover and survive’ for one could be a ‘go for the win’ day for another.

Standing shoulder-to-shoulder with companies on the business sustainability starting line, I can’t help but compare individual and business goals/motivations with those of these cyclists.  From those seeking to simply survive the challenges of the economy to those looking to distance themselves in a time of competitive pressure; each business approaches sustainable action from its own unique perspective.
Building a corporate business sustainability plan requires an understanding of what you might encounter and how it might affect your business in relation to what you are hoping to achieve.  According to a recent report, the business road ahead presents some challenges for some and opportunities for others.
•    Consumer expectations and demands are shifting towards more sustainable options; however, purchase decisions continue to be largely driven by price and convenience.
•    Business customers and retailers in favorable positions are demanding more customized shipments, special sizes, and improved service levels.
•    Supply chains and stability of supply is becoming a higher business priority.
•    Economic uncertainty slowed capital investment and access to credit.
•    Climate change discussion on a global scale continues to move towards policy and legislation.
Like in the Tour, there are a number of business leaders pushing sustainability’s leading edge.  These companies are setting the pace based on their own agenda, which may or may not be in alignment with your business interests. Click here to continue reading.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".




Taiga Company