Sustainability: The Fresh Approach to Growing Your Business

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Feb 1, 2011 2:29 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Are you a small business owner with limited resources? Then use what you've got to grow your business and be green.  

In my professional consulting, business owners oftentimes think the answer to their problem is external to the business.  For instance, “If we had this software or this resource, then, we could reach our goals".  Business owners looking to build business sustainability or "go green" is another example.   Integrating environmental awareness into the core business practices is viewed as something that is in addition to what the business is already doing.  Read on, and you'll discover that is not the case!   Small business owners can build business sustainability while leveraging and utilizing the tools and resources currently available within the business.  
  • The Internet: Utilize social media to promote brand reputation, generate inbound sales leads, and engage with prospects and customers.   Effective use of social media is an opportunity for your business to engage in conversation by publishing information, promoting others, and engaging with stakeholders.  Engaging stakeholders is not only a means of building sustainable business, but it is also a powerful way to harness and drive an effective social media campaign.

  • Maximize your sales force: Your sales team not only sells your products and services, but also provides feedback as to how a product or service is received in the market.  Reciprocal communication between client and your sales force enables stakeholder engagement and ongoing dialog of positive and negative impacts of the company’s products and services.

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Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".