Sustainability: Enhancing Current Success

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jan 3, 2011 2:52 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

When executives at Dell in 2006 realized that a good portion of the company’s success in operations efficiency, recycling, and Design for Environment were already in place to address customers' and other stakeholders' climate change concerns, this made it easy for CEO Michael Dell to make sustainability a key element of the company's strategy. What followed were a number of on-going sustainability philosophies that now make Dell, in most rankings, a business sustainability leader.

Building a business sustainability effort from scratch at a company like Dell would have been a monumental effort.  Though progressive organization, the change management challenges would have most likely delayed progress for years.  So instead of making ‘sustainability’ something external, a separate project or initiative, Dell’s management enhanced current business processes and highlighted predefined successes.   Within our sustainability consulting practice, we often encounter business owners searching for sustainability answers and solutions external to their organization.  Too often, they view business sustainability as something outside of the company.   While an external solution can be one answer, sustainable development is a commitment to change that most often originates from within the organization.   Placing emphasis on internal business process changes rather than on external solutions, companies are able to accelerate sustainability concept implementation.  In a recent post, Strategy for Success: Sustainability Plan for Small Business, we discussed internal eco actions organizations are taking for enhanced business sustainability success.  Click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".