Sustainability as a Discipline?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Feb 8, 2011 9:00 AM ET

Taiga Company Blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Sustainability - CSR - Green Business - Do we have an exact, precise definition of what these terms mean or do they all blur together?  Quite often in our business sustainability consulting the answer to many questions posed by clients is, "It depends".  The truth of the matter is that the sustainability landscape continues to evolve and while more and more participants test their toes in the water and add to the conversation, sometimes the water gets muddy before it clears up.

Despite these concerns, eco awareness continues to grow at an exponential rate.  Some argue this is adding to the misconceptions while others believe it is providing greater understanding and clarity.   With this clarity, the general public has become aware that there is more to sustainability than just ‘green’, and they are pursuing sustainability in a much broader sense.  This is becoming increasingly evident in the business world.  As we share in our professional consulting practice consider thinking of sustainability as a tree.   If true business sustainability were a tree, then what would the branches be?  Diversity programs, wellness programs, sustainable procurement, telecommuting, remote commuting, investment recovery, community and stakeholder engagement, water, carbon, energy, waste management, sustainability concepts of reduce/ reuse/ recycle fair trade and commitment to renewable energy.    Trends in business sustainability point towards sustainability being embedded in every work discipline in the future: click here to continue reading.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".