Sustainability is Challenging Traditional Consumer Loyalties

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Feb 25, 2011 9:44 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

As the world increasingly investigates business sustainability actions related topics like climate change, consumer trends indicate that purchasers want to see more transparent and credible information on what companies are actually doing.  This has many lead-edge companies reevaluating sales metrics, service levels, and what is ultimately driving consumer loyalty.  

Looking at the data, recent studies show that 70% of consumers do not feel confident that they can clearly identify which companies are environmentally responsible. Six in ten consumers (59%) are skeptical about the environmental claims companies make, and 44% of consumers would like more information on what companies are actually doing to be environmentally responsible.    So: How can a company in today’s business environment communicate to build and sustain consumer loyalty?  

The post, Six Myths of Customer Loyalty, explores increasing commoditization of products & services and efforts to mitigate diminishing brand loyalty.  Click here to continue reading.



Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".