Is Sustainability an Avenue to Transformational Business Growth?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Mar 3, 2011 11:58 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning." - Benjamin Franklin

Reflecting on the past few years, the fall of corporate giants and the previously viewed unshakable business institutions have changed the perspectives of stability.  Have the commonly defined marks of achievement and success been forever changed?    Traditionally the successful company has been defined by sales, profits, or an escalating stock price.  While these measures will most definitely continue into the future, a new set of business sustainability measures defined by the recent past may solidify their growth and thus their meaning.   As the market shifts its focus towards more sustainable business practices and end products, business leaders are feeling the need to redirect their resources.  Our professional consulting has observed a growing emphasis on business sustainability innovation.  We find leadership springing up in all areas of the corporate world to inspire and motivate sustainable action.  This transformational business sustainability growth is: click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".