Survey Says: Companies Are Moving Beyond Reputation Management

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Nov 7, 2011 12:17 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

The economic challenges of the past few years have brought significant refinements and in many cases have refocused what we have traditionally believed to be ‘business as usual’.  Moving beyond early post-recovery actions focused on business maintenance and reputation repair, today’s business sustainability efforts have their eyes on a much larger prize.   Supported by the McKinsey Quarterly post, The Business of Sustainability, we review the professional consulting firm’s latest research on the current state of business sustainability.  As McKinsey describes, many companies are in fact integrating sustainability concepts into their daily business practices in pursuit of value.  Click here to continue reading about companies moving beyond reputation management.   

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".