By Jack Walsworth
The ad shows retailers, including Rocky DiChristofano of Tucson Subaru, volunteering in their communities.
In its latest TV commercial, Subaru is shifting the love theme from its products to the philanthropic efforts of its retailers.
Named "We Call It Our Love Promise," the 30-second clip shows various scenes of Subaru retailers working in their communities, whether fundraising or volunteering for causes. Subaru of America CEO Tom Doll is also shown at a Camden school event, where the automaker donated books to children.
