Strategic Sustainability Planning: How Will You Weather 2011?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jan 13, 2011 2:15 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

As winter grips much of the Northern Hemisphere, many are taking  shelter in our homes.  For those brave souls who do venture out, the right clothing and resources will be essential to survival.  In a similar fashion, businesses peaking around the corner of year’s end continue to prescribe to action or inaction in response to a still turbulent fourth quarter.  

Entering the New Year, several questions are left unanswered: Will the first quarter see brighter days?  Is shelter best inside or is braving the world outside a better place to be?  Will the protective business sustainability strategies for those stepping into the breach still be necessary?   The negative economic downpour of the past few years continues to guide business executives to take one of two strategies: sheltered inside waiting out the storm or face the elements armed with the proper resources.  Going into the New Year, a new business sustainability strategy may be emerging.    As a business sustainability consultant characterized with a sunny disposition, I suggest the time to reevaluate the burdens of protection may be right now.  Placing cost and risk mitigation strategies aside, business executives have the opportunity to focus on the value  and growth opportunity of the brighter days ahead.  Click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".