Starting a Green Business 101

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Aug 24, 2011 12:07 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

In our personal and professional consulting, we express to clients that pursing a ‘green’ career is a natural extension of living a sustainable lifestyle.   When you embrace eco awareness as a part of your daily life, it is natural to pursue the same in searching for a career.   Until recently, the future of the ‘green’ job market had been a little bit uncertain and not all that attractive financially.  While green jobs are on the rise, some are considering the path of the ecopreneur.   But what exactly is an ecopreneur?   According to Glenn Croston, author of "75 Green Businesses You Can Start to Make Money and Make a Difference" believes that it's a combination of business savvy and a commitment to the future that defines the successful green entrepreneur.”Ecopreneurs have got to believe in the importance of working for a greener future and a sustainable economy," he says. It's also important to "be a solid business person, someone who knows a good product and can deliver it."    Within our sustainability consulting, we're frequently greeted with questions pertaining to starting a green business:   • Am I qualified? • How do I get started? • How do I build my business? • How can I use social media to generate exposure and sales for my new business? • What are the "must knows" to start and run a small business? • What small business resources are available to help me?    Click here to read more on starting a green business.    

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".