Stakeholder Engagement: Crossing Traditional Business Lines

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Mar 15, 2011 11:01 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

When it comes to Corporate Social Responsibility (CSR), most business executives will tell you that their business sustainability stakeholders play a key role in the process.  However when these leaders are asked, "Are these same key business stakeholders actively engaged in the strategic business sustainability planning process and the financial decision-making of the company?"   The answer is very seldom the same. 

The model of business engagement has traditionally been an almost exclusively one-way discussion.  In the past, stakeholder inputs, if any, were considered only behind the closed doors of the executive boardroom.  However, the link between stakeholder engagement  and business profitability may prove to be a line that bares crossing.    Recent research shows that firms with high employee engagement have 19% higher operating income than their peers.  This significant influence, warranting discussion, leads our sustainability consulting to explore this economic relationship further: click here to learn more about stakeholder engagement.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".