Social Innovation Super Mums

Jan 27, 2012 11:00 AM ET
Campaign: CSR Blogs

Posted by Sangeeta Haindl

"Mums" are becoming big news in social innovation by using the Internet and social media to create successful brands and initiatives. The term "mum inventors" gives about 290,000 results on Google! There is an array of products ranging from sleep aids, clothing and food products, highlighting the creativity and dogged determination of these women.

The gloomy world economy has resulted in many mums being out of work and at home with their children. Prior to having children, many of these women were highly valued, successful individuals in the workplace. Thankfully, the new digital age has given these child-raising, ambitious women choices and social innovation opportunities to exchange ideas without having to leave the housemany of them wanting to make a difference.

There's the U.K. story of Tilly Beazley, inventor and creator of The Wean Machine. As a mum of one, Tilly came up with the idea for the Wean Machine when weaning her young son, which usually involves a mess of pots, pans, potato mashers, and liquidizers, just to produce a couple of teaspoons of pureed vegetables.

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Sangeeta Haindl is a staff writer for Justmeans on Social Enterprise. When not writing for Justmeans, Sangeeta wears her other hat as a PR professional. Over the years, she has worked with high-profile organizations within the public, not-for-profit and corporate sectors; and won awards from her industry. She now runs her own UK consultancy: Serendipity PR & Media.