Sierra Nevada Brewing Co. Teams With Bike Industry Greats for Disaster Relief

Trail Chaser Program will give away custom bikes to raise awareness for nonprofits.
Sep 15, 2021 9:00 PM ET

CHICO, Calif., September 15, 2021 /3BL Media/ - Sierra Nevada Brewing Co. has teamed with Paul Component Engineering and other notable cycling industry brands to build a pair of fully custom bicycles to raise funds and awareness for two local nonprofits working on disaster relief.

The program, dubbed Sierra Trail Chasers, will give away two ultra-custom bicycles to highlight critical fundraising efforts for Sierra Buttes Trail Stewardship in Northern California and Pisgah Area SORBA in Western North Carolina. Both nonprofits are working to address severe damage to trail systems in their areas caused by wildfires and flooding.

“This is a critical time to support these trail organizations,” said Sierra Nevada founder and owner, Ken Grossman. “Sierra Buttes Trail Stewardship has significant challenges right now dealing with the effects of recent wildfire activity in their area, and Pisgah Area SORBA is dealing with the aftermath of intense flooding in that area of North Carolina.”  

The public is invited to enter to win one of the custom bikes and at the same time may make donations to the nonprofit of their choice at either of the following websites or by accessing the QR code displayed at select beer retailers during the program period. The contest runs September 1 through October 31, 2021.

Learn more at:

Sierra Buttes Trail Stewardship --


Pisgah Area SORBA --

Travis, known widely as California Travis, marketing lead at Paul Component Engineering says, “Paul himself [the owner of Paul Component Engineering] absolutely loves Sierra Nevada Pale Ale. It’s his favorite beer. He’s drawn inspiration from Ken Grossman’s examples of how to run American manufacturing with sustainability, responsibility, and community in mind. We’re stoked to partner on this kind of project for a fourth year. The bikes that we developed this time around are top notch with no detail spared, and the fundraising part of this couldn’t come at a more crucial time for these non-profits.”

The two custom bikes are made possible by contributions from these premium cycling industry brands:

About Sierra Nevada Brewing Co.

Inspired by frequent trips to the Sierra Nevada mountain range, Ken Grossman founded Sierra Nevada Brewing Co. in 1980. Highly regarded for using only the finest quality ingredients, Sierra Nevada has set

the standard for craft brewers worldwide with innovations in the brewhouse and in its sustainability efforts. The pioneering spirit that launched Sierra Nevada now spans both coasts with breweries in Chico, California and Mills River, North Carolina. Sierra Nevada is famous for its extensive line of beers including Pale Ale, Hazy Little Thing®, Torpedo® and a host of seasonal, specialty and limited release beers. Learn more at

About Paul Component Engineering

PAUL Component Engineering designs and manufactures bicycle components of the highest quality. The Chico California based company strives for the best function possible in a package that is user friendly in terms of maintenance, weight and durability. Plus the components look as good as they work with an unmistakable PAUL aesthetic.


If you would like more information about this or other news from Sierra Nevada Brewing Co., please contact

Additional Sierra Trail Chasers program images, content, and partner information can be found within the ‘2021 Special Program Assets > Sierra Trail Chasers’ folder found in the Media Kit & Images through this link: