Shifting to a Top Line Focus in 2011: Are You Ready?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jan 14, 2011 12:33 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

According to a recent study, only 10% of all businesses reported growth over the last 13 years.  With growth now on the minds of many going into 2011, whose office will the boss be visiting this year? 

In 2011, we believe executives will seek to refine their sustainable business strategies, improve internal and external communication, and promote greater employee engagement  towards business and operational growth.  Whether led by a sustainability executive or traditional management, the 2011 business sustainability team will receive greater executive attention in several key areas:   •    Supply Chain and Procurement: these key interfaces will implement new sources of supply or work with current suppliers to incorporate sustainability concepts that improve operations.  Procurement will play a role in coordinating sustainable purchasing practices to ensure material flow to support growth strategies.    •    Environmental, Health, and Safety: these key interfaces with the company’s operations will establish, implement, measure and report on the company’s sustainability policies.    •    Sales and Marketing: these key interfaces with the company’s customers represent the face of business sustainability and will communicate the organizations values and commitment to sustainability.  Click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".