SC Johnson Named a 2011 Top 10 U.S. Green Brand by ImagePower

Annual Global Green Brands Survey Ranks Company Among Top Seven for the Third Consecutive Year
Jun 8, 2011 7:00 PM ET
(3BL Media / theCSRfeed) RACINE, Wis., June 8, 2011 – Today SC Johnson was named as one of the top 10 greenest brands in the annual ImagePower Global Green Brands Survey. The survey – sponsored in part by Esty Environmental Partners and WPP companies Cohn & Wolfe, Landor Associates, and Penn Schoen Berland – measures consumer perceptions of green industries, products, and brands.  The survey polled 9,000 respondents in eight countries, including Australia, Brazil, China, France, Germany, India, the United States and United Kingdom and 50 U.S. companies were assessed.    “Environmental responsibility is core to everything that we do at SC Johnson. We are so pleased to receive this confirmation that our commitment has resonated with the people and families for whom we strive to make life better every day,” remarked Kelly M. Semrau, SC Johnson Senior Vice President for Global Corporate Affairs, Communication & Sustainability.   “The continued strength of the household and personal care brands in the Green Brands survey this year demonstrates that companies in those industries are successfully convincing consumers about the co-benefits of their products: good functionality, fair price, and meeting values expectations,” said Amy Longsworth, partner at Esty Environmental Partners. “SC Johnson has many times been in the vanguard when comes to offering sustainability values to consumers and their ranking recognizes this leadership.”   A private family company for more than 125 years, SC Johnson places special emphasis on sustainability as one of its guiding principles. Some examples of this legacy in the last 10 years include:  
  • Availability of ingredient disclosure information at, which led the industry in voluntarily providing ingredient information for our home cleaning, air care and home storage products such as Windex®, Shout®, Glade® and Ziploc®

  • Developing its patented GreenlistTM process to classify ingredients considered for use in products by their impact on the environment and human health and, over time, to increase the percentage of ingredients with the least impact – ultimately raising the use of “Best” ingredients from 4 percent in 2001 to 18 percent today

  • Pledging to purchase only 100 percent responsibly-sourced, sustainable palm oil by 2015

  • Using of renewable energy from wind turbines, waste palm shells and cogeneration turbines to power manufacturing facilities in Michigan, the Netherlands, Indonesia and Wisconsin

  • Sourcing approximately 36 percent of its worldwide electricity usage from renewable energy

  For more information on SC Johnson’s history and leadership of sustainability and corporate social responsibility, please refer to the company’s public report.   The 2011 ImagePower awards will be presented at a luncheon on June 16, 2011, which will highlight the survey findings, trends, and consumer insights and will be moderated by environmental writer Marc Gunther.   About SC Johnson SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, and pest control. It markets such well-known brands as GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 125-year-old company, with more than $8 billion in sales, employs approximately 12,000 people globally and sells products in virtually every country around the world.   # # #   Media Contacts:   Jam Stewart, SC Johnson and (262) 260-6654   Megan DiSciullo, Edelman and (646) 642-7780