To Save the Planet, Earth Day Must Die

Thriving Series - Part 2, by Wayne Visser
Apr 21, 2022 9:00 AM ET
Campaign: Thriving

April 21, 2022 /3BL Media/ - Globally renowned Cambridge thought-leader Dr. Wayne Visser is a respected expert in sustainability and environmentally responsible business practices. He’d be the perfect spokesperson for Earth Day on 22 April 2022, if he weren’t so concerned with being a spokesperson for the Earth. In his new book, Thriving: The Breakthrough Movement to Regenerate Nature, Society, and the Economy, Visser explores an innovative agenda for turning our biggest international societal and environmental challenges into opportunities to thrive.

“Earth Day has been celebrated since 1970 and since then the destruction of the Earth has gone into overdrive,” Visser said. “Earth Day is symbolic of how we approach sustainability, with 364 days of – business as usual impacts, and one day of feeling good about our favorite sustainability projects. In contrast, Thriving is about protecting, promoting, and restoring life on Earth every day of the year, 365 days a year, 24 hours a day. Thriving is a regenerative way of being in the world – and a positive way of acting for the world.”

Thriving has resonated with readers and reviewers, earning praise and accolades around the globe. The book achieved Amazon Best Seller status in twelve countries and multiple categories, including Sustainable Development, Business Economics, and Environmental Economics. Thriving also achieved the distinction of #1 New Release in Green Business and Sustainable Development Economics.

“This persuasive call to action will inspire responsible, logical change,” said Publishers Weekly’s BookLife. “Readers will come away emboldened and inspired.”

Kirkus Indie calls Thriving “An exceptional, encyclopedic, and hopeful vision of the future.” Foreword Reviews echoes these sentiments, saying, “Thriving is a hopeful, persuasive, and inspiring resource for activists, business leaders, and policy-makers looking for effective strategies to confront Earth’s many urgent problems.”

Thriving strives to:

  • Inform about why change is necessary and how it happens in society, as well as counter prevailing despair and pessimism about the state of the world with hope and optimism,
  • Inspire with what change is possible and where it is already happening, showing how we can go from problems of breakdown to breakthrough solutions, and
  • Impel by creating a desire to turn information and inspiration into action, adding momentum to the growing regeneration movement.

“This book tells the stories of many who are working tirelessly to create a radically better tomorrow,” Visser says. “The hundreds of examples I share are all testimony to the fact that each of us can be a constructive force for thriving—and, more importantly, that we can do it every day, and not just once a year.”

Learn more about Thriving and Dr. Wayne Visser’s books, poetry, and workshops by visiting

About the Author

Dr. Wayne Visser is a globally recognized Cambridge “pracademic”. As the author of 40 books, he is an idea-monger, storyteller, and meme weaver. His work as a champion for thriving, strategy analyst, sustainability academic, documentary filmmaker, poet and professional speaker has taken him to more than 75 countries. He has been recognized by Trust Across America as one of the world’s top 100 thought leaders in trustworthy business and named a top 100 sustainability leader by ABC Carbon.

Dr. Visser currently serves as head tutor, fellow, and lecturer at the University of Cambridge Institute for Sustainability Leadership, as well as professor of integrated value at Antwerp Management School, where he holds the world’s first academic chair in sustainable transformation. He is also a director of the think tank and media company Kaleidoscope Futures and founder of CSR International. Previous roles include director of sustainability services for KPMG and strategy analyst for Capgemini in South Africa.

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