Romancing the Socially Conscious Consumer

Jun 1, 2011 11:20 AM ET
(3BL Media / theCSRfeed) June 1, 2011 - Do consumers buy responsible products? How can your company influence their willingness to buy?   This three-page primer published by the Network for Business Sustainability and authored by Dr. Remi Trudel, Assistant Professor of Marketing at Boston University School of Management, introduces the key terms and issues associated with “socially conscious consumerism”. From product features to point-of-sale messaging, it outlines the caveats and opportunities marketers and product developers must consider if they want to capture responsible shoppers’ dollars.   For a more complete look at consumer behaviour and their willingness to pay a premium on sustainability, read our executive report.     The Network for Business Sustainability is a not-for-profit organization that connects business leaders and academic experts worldwide to devise new business models for the 21st century. The Network is located at the Richard Ivey School of Business (at The University of Western Ontario) in London, Canada and at the Université du Québec à Montréal. The Network is funded primarily by Canada’s Social Sciences and Humanities Research Council, with additional support from industry partners.   NBS14190