The Road to Recycling: Carton Council Origin Story – Part 1: The Journey

Jan 29, 2024 3:35 PM ET
Campaign: Carton Council
"The Road to Recycling" Carton Council

Formed in 2009, the Carton Council is an industry organization committed to growing carton recycling in the U.S. By promoting both recycling technology and local collection programs, as well as growing awareness that cartons are recyclable, the organization works to limit the number of cartons that become waste. In just over a decade, Carton Council has helped bring carton recycling to the majority of households across the United States.

In this episode of The Road to Recycling, Carton Council’s Larine Urbina sits down with three founding members, Jeff Fielkow, Ed Klein and Alan Murray, to unpack the organization’s journey. From authenticity to strategy, they explore how competitors united to drive carton recycling nationwide. Gain insights, tackle shared challenges, and discover the collaborative power behind Carton Council's success.

Listen to the podcast here.