Reverse Innovation: A Sustainability Market Trend to Watch

Jun 21, 2010 11:46 AM ET

Taiga Company Blog

As the market shifts its focus in response to a potential recovery and as consumer expectations  for alternative products and business sustainability practices continue to increase, companies are feeling the need to redirect their capital and resources.  In our professional consulting, we find leading businesses shifting the emphasis of their research and development in response to growing global eco awareness.  As a result, business innovation appears to be moving towards a greater emphasis on business sustainability practices. 

A recent article, The Top 10 Drivers of Change in 2010 and Beyond,  indicates that the best-positioned companies will push innovation practices to be truly global and facilitate seamless idea flow across their organization and network.  Further, the market prediction is that consumers will become the source of new ideas.
 
To capitalize on this momentum, a common characteristic will be the ability to recognize public eco awareness and deliver new products that address societal and environmental challenges in a way that meets business sustainability expectations and delivers long term value.  Click here to continue reading.
 


Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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