Revamping Your 2011 Communication Plan
Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Moving into the New Year, it can’t be overly stressed that business sustainability success goes far beyond the concept in the boardroom. Armed with even the best ideas and intentions, an organization can become bogged down with the complexities of ‘actionable’ next steps in a sea of miscommunication. The ability to leverage knowledge and talent can be a key differentiator in both short and long-term business success. Within our sustainability consulting practice, we find many companies can get stuck in the business sustainability implementation process somewhere between concept and implementation. For this very reason we ask: • Is management over thinking and under resourcing its business sustainability strategy? • Are internal resources simply actively engaged in the company’s business sustainability direction? The answers to these questions may prove critical to your business sustainability success. The article, 2011: The Year of Involuntary Disclosure, explores the value in moving away from defensive postures to more open and engaging flow of information. Specific to an internal understanding, the article encourages executives to: click here to continue reading.
Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".