‘Return’ Continues to Drive Business Sustainability Investment

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Feb 24, 2011 9:45 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Business sustainability conversations are no longer a sidebar conversation.  In fact, they are quickly becoming a primary focus in executive boardroom discussions and strategy sessions.  However, it's interesting to ask: Has the traditional view of ‘sustainability’ as an added cost really shifted to a discussion of quantifiable business value?  Is there an ROI for business sustainability? 

Explored in a recent GreenBiz article, the bottom line ranks as the number one influencer in business sustainability decision making.  With 90% of 1000 business leaders polled stating they felt a "moral responsibility" to addressing sustainability, 61% still cited cost savings as the primary incentive.  This leaves little doubt that executives want return on their ‘sustainability’ investment.   Working under this same premise, our sustainability consulting practices believes applied sustainability concepts must generate sustainable business return.  Experience has demonstrated that aligned efforts can:   •    Cut operating costs through operational and supply chain efficiencies •    Improve throughput with asset and capacity utilization •    Stabilize base revenue through customer loyalty and retention.  Click here to continue reading.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".