Recyclebank’s Ian Yolles to Discuss How Games Are Reshaping Cause-Based Consumer Engagement

(3BL Media) June 19, 2012 - Ian Yolles of Recyclebank will share his insights as a panelist during the session “Game-Changing Marketing: How Games for Good are Reshaping Cause-Based Consumer Engagement” at Games for Change tomorrow. The panel will look at how brands and organizations can use games to better engage consumers and stakeholders around causes, serving as an evolution in the space of cause-based marketing. Yolles will offer his perspective on how games can promote social causes and further rally stakeholders and consumers around brands.

Who:     

• Ian Yolles, chief sustainability officer, Recyclebank
• Ken Weber, executive director, Zynga.org
• Melanie Taylor, vice president, Social@Ogilvy
• Kerri Murray, vice president, Direct Relief International

What: “Game-Changing Marketing: How Games for Good are Reshaping Cause-Based Consumer Engagement” panel discussion

Where: The Games for Change Festival, NYU Skirball Center, 566 LaGuardia Place, New York City

When: Wednesday, June 20, 2012 at 2:00 p.m. EST