Recyclebank Turns “Green” Actions Into Discounts At New Shop For Sustainable Goods, One Twine

Apr 23, 2014 10:00 AM ET
Campaign: Corporate News

Originally posted on TechCrunch

By Sarah Perez 

Recyclebank, a company founded in 2004 which today works with partners to reward consumers for “green” actions like recycling, is now getting into e-commerce. With the launch of a new website called One Twine, Recyclebank is hoping to attract consumers looking to buy environmentally conscious goods and other sustainable items across a variety of categories, ranging from health and beauty to gear and gadgets to children and pets and more.

At launch, the site features over 400 products from nearly 30 brands, all of which are rated through One Twine’s “Impact Lens” – a list of nine criteria that take into account a product’s total environmental impact. This list includes things like whether the item was produced using recycled or renewable materials, if harsh chemicals are used, whether the item’s makers are treated fairly, if the product itself is recyclable, and more.

The website places icons next to each product indicating which of the nine criteria to help consumers shop smarter. Explains Recyclebank CEO Javier Flaim, shoppers will also be able to filter the product selection by the criteria that matters most to them. “For example, if you’re searching for shampoos and want to ensure it is has a gentle impact on an animals and the environment, you click on the gentle impact symbol and it will filter appropriately,” he says.

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