Presents - Not Just for the Holidays

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Dec 21, 2010 2:01 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

How often do you find yourself multi-tasking?  Driving and talking on the phone?  Eating and watching TV?  With the holidays underway, it can be easy to get caught up in the parties, the shopping, and the holiday preparations.  But what is one of the truest, most sincere gifts we can give to one another?  Presence.  Being present.

Most of the time we think of presents as purchased gifts; however, being present, being fully in the now is a gift that we give to ourselves and others.  Whether that be in the form of personal relationships or in business as stakeholder engagement, being focused on the now creates possibility for the future.    As a sustainability consultant, I can't resist making the connection of being present to others during this time to also being kind to our planet.   The obvious course of action is to be mindful of sustainability concepts during the holidays: reduce waste, practice responsible purchasing, travel, and energy efficiency.  However, the true gift is not just in taking these eco actions now, but also extending these efforts into the New Year, our daily lives, our work, and our communities.   How can we be present with one another through the path of sustainability? The post, Kindness, Generosity, Willingness: 3 Essential Qualities of Sustainable Living explores this: 
  • Kindness in living green is not only being kind to our planet, but kind to each other.  Compassion for where each of us is in relation to the green path.

  • Generosity in green living is not only sharing eco awareness and eco resources, but also going above and beyond to inspire, promote, and encourage others on the green path.

  • Willingness in green living is demonstrating your values through eco action and generating results.

  While we are here on this planet, at this precise time in history, many of us want to make a difference in the way we treat our environment. Click here to continue reading.



Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".