Preferred Fibers Are Better in Theory but How Do They Become Reality?

Apr 12, 2024 9:00 AM ET
Campaign: Cascale Events

April is recognized as Earth Month, and as part of the celebrations, many events and announcements take place to emphasize the importance of collective action to address urgent environmental issues. In one of the many events happening this month, Theory launched its educational series called "Good Talk" at its showroom in New York. The Council of Fashion Designers of America (CFDA) and the United Nations’ Fashion and Lifestyle Network co-hosted the event alongside Fast Retailing-owned Theory, which focused on how farmers, mill owners, brands, and others collaborate on developing preferred fibers. To learn more about this event, you can check out our blog post titled, "Preferred Fibers - Better in Theory, But How Do They Become Reality?"