The Power of Karma and Business Sustainability

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jun 15, 2012 12:00 PM ET
Julie Urlaub, Founder and Managing Partner of Taiga Company

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

  What is Karma?   Karma is a Sanskrit word that means "action." Karma has commonly been considered a punishment for past bad actions, but karma is neither judge nor jury. Rather, it is simply the universal law of cause and effect that says every thought, word and act carries energy into the world and affects our present reality. From a sustainability viewpoint, how does karma apply?  Many argue that business is best used as a vehicle to not only aid in solving today's environmental challenges, but also to help create a better world.   If so, then How do business leaders walk the delicate art of transitioning to more sustainable business strategies?  When you think about it, the requirements to maintain a sustainable business today are quite different than they were just ten years ago.   Companies on the leading edge are evaluating the economic, social and environmental impacts that will ultimately affect profitability.  Green business practices are becoming more and more the norm, as companies both large and small realize the value of integrating eco awareness and sustainability concepts into their operations and business strategies. Click here to continue reading The Power of Karma and Business Sustainability.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".