The Power of 4 in Green Living

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Nov 3, 2010 3:31 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Do you know the special meaning of the number 4?

It has come to be considered the number of labor and stability. Why?  In the maxim that art is "25% inspiration and 75% perspiration", four is the effort required to put the idea down on paper, to learn the piece and perfect it.  Four also represents the 4 elements: fire, air, water and Earth.  And, according to Plato, wisdom, courage, self control and justice are the four virtues.   What does this have to do with personal sustainability or living a sustainable lifestyle?  Well, the number 4 is also the number that represents where you can have the biggest impact in reducing your carbon footprint.    Mentioned in our professional consulting, personal sustainability is about addressing the environmental concerns of carbon, water, and energy on a smaller scale: your life.  Committing to sustainability in your personal life is holding yourself accountable for the very commitments and eco actions we are asking our leaders to make.    Additionally, it's about leveraging your financial dollar to support credible and sustainable businesses.  Consider the power of four in your sustainable lifestyle:
  • Vehicle Fuel Consumption: The most significant area of personal impact and one that is well within your sphere of influence.  Sustainable actions directly aligned with personal savings include: alternative fuel transportation, fuel efficiency and personal reduction (commuting, ride share, alternative transportation).

  • Electricity Consumption: By switching to wind or renewable sources, the average family could save the equivalent to thousands of miles driven in a car.  Sustainable actions include: source control (wind, renewable, offsets), home efficiency (energy star appliances), and personal energy management.

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Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".