Peace, Love, Money - Meet the New Green Investor at the 22nd Annual SRI in the Rockies Conference

Dec 9, 2010 2:45 PM ET

(3BLMedia/theCSRfeed) Colorado Springs, CO – December 9, 2010 – In 2011, the premier event for green investors and investment professionals heads east to New Orleans.  Hundreds of thought leaders and experts will gather at the Sheraton New Orleans October 2–5, 2011 to collaborate and discuss opportunities in the growing world of green, sustainable, and responsible investing. 

First Affirmative Financial Network, the producer of this annual event, has been providing leadership in the sustainable and responsible investing (SRI) space since 1988, and has been producing SRI in the Rockies for green investors and investment professionals since 1990.   SRI is an investment process that considers the social and environmental consequences of investments, both positive and negative, along with rigorous financial analysis.  SRI portfolios seek to invest in profitable, well managed companies with the strongest demonstrated performance in environmental, social, and corporate governance arenas (ESG).   From Birkenstocks to Shares of Stocks “Green investing has come a long way in the past two decades,” according to Steve Schueth, President of First Affirmative. “Research finds that a sizeable majority of investors want their investment choices to reflect their values and work to transform our common future—for the better. It’s abundantly clear now that personal values and portfolio value can profitably coexist as a sound investment strategy.”   Fueled by the explosive growth of clean technology, and broad corporate commitment to the principles of sustainability, SRI is as much about making gains now as it is about making change. This is good news for the green investor, adds Schueth. “There is no reason to separate good fortune from good will. Green investors can make money and make a difference at the same time.”   Some 800 forward thinking investment professionals, mutual fund companies, asset managers, social research organizations, and other service providers to the industry are expected to converge upon New Orleans in early October, 2011.  SRI in the Rockies also attracts individual and institutional investors, family offices, nonprofit organizations, including community development financial institutions, faith-based organizations, and other groups that work with the SRI industry on various social change initiatives.   “We believe that the expanding interest in SRI in the Rockies is also due to the increasing awareness of the impact environmental and social issues have on company value,” says George Gay, CEO of First Affirmative.   In 2011, SRI in the Rockies Gets Down and Dirty The 2011 SRI in the Rockies Conference will offer opportunities for conference participants to roll up their sleeves and get their hands dirty. Attendees will be able to tour the New Orleans area and actively participate in civic and charitable projects that put the principles of community development and social responsibility to action.   For more information on SRI in the Rockies, visit contact Krystala Kalil, Conference Coordinator, at or call 888-774-2663.   About First Affirmative Financial Network First Affirmative Financial Network, LLC ( is an independent fee-only Registered Investment Advisor (SEC File #801-56587).  The company, which manages about $675 million in client portfolios, offers consulting and asset management services through a nationwide network of investment professionals who specialize in serving socially conscious investors.  First Affirmative produces the annual SRI in the Rockies Conference (, the premier conference for the sustainable and responsible investment industry in North America.   Media Questions Mo Shafroth for First Affirmative and SRI in the Rockies: 720-470-3653 /