Opportunities for CEOs in 2011 – Trust Tops the List

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Dec 23, 2010 2:38 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

The people I distrust most are those who want to improve our lives but have only one course of action.  - Frank Herbert 

Studies show there is a growing disconnect between company perception and reality.  Despite growing business sustainability action, a recent report finds that only 16% of managers on the front line feel there is consumer trust in their company and its actions.  With corporate perceptions at such alarming low levels, there is a sustainability opportunity in rebuilding business faith.    In 2011, the issue of trust opens the door to a multitude of business sustainability action.  As a result, our sustainability consulting considers the ‘executive leader’ role is sure to expand to include new touch points with key business stakeholders.  Business sustainability efforts will include:   •    Rebuilding corporate image post recession within the consumer and investment community.   •    Actively engaging in the environmental and social conversation as global reforms take shape. Click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".