Network for Business Sustainability Shares Insights Into Decision-Making in Sustainability

Corporate social responsibility has quickly evolved over the years, from changing light bulbs to strategically embedding sustainability into business operations. CSR has not been part of the boardroom conversation for very long - at least not in Canada - and so progress made among a growing number of companies is encouraging. That being said, business and society at large face numerous hurdles as we collectively attempt to change behaviour and drive a systemic shift toward a sustainable future. Making choices that drive sustainability at home or in the workplace is key, yet collectively we face a dilemma: how can our decision-making be influenced to make the right choice when it comes to affecting less harm on our environment?

Tackling the question is The Network for Business Sustainability (NBS), a Canadian not-for-profit organization representing a global network of researchers and professionals. Through a systemic review on the subject of decision-making in sustainability, NBS produced a helpful report that provides insights into the decision-making process and how to help drive sustainable choices. Making Sustainable Choices: A Guide for Managers is a free resource. The following are key learnings from the report.

What about Decision-Making?
People tend to make decisions based on new ideas, with no pre-existing concepts. We use analysis to construct thoughtful decisions, which can be categorized into two types: routine and complex.

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Meirav Even-Har is a Justmeans staff blogger. She reports on Canadian CSR issues. Meirav is an independent sustainability consultant and writer working in Toronto, Canada.