NBCUniversal Talent Shine a Light on Important Topics in Latest “The More You Know” Campaign
Jenna Bush Hager, Lester Holt, Ariana Madix, Julio Vaqueiro, and several other NBCU talent aim to spread awareness through PSAs, social content, and an inspiring conversation
NEW YORK, June 21, 2023 /3BL/ - NBCUniversal today launched new content featuring a robust slate of NBCUniversal talent for its iconic, award-winning PSA campaign, “The More You Know,” which has brought timely issues to the forefront of Americans’ minds for over 30 years. The latest PSAs, social videos, and an in-depth conversation inspire dialogue and invite action on topics such as media literacy, food insecurity, mentorship, supporting veterans, reading, and staying physically active. The content will be featured across the platforms of Comcast NBCUniversal.
The topics and talent included in today’s launch are:
- Food Insecurity
- Media Literacy
- Lester Holt, Anchor and Managing Editor, “NBC Nightly News”; Anchor, “Dateline NBC” – view PSA
- Ariana Madix, Bravo’s “Vanderpump Rules” – view Social
- Mentorship
- Tom Llamas, Anchor, NBC News NOW’s “Top Story” – view Social
- Ariana Madix, Bravo’s “Vanderpump Rules” – view Social
- Julio Vaqueiro, Anchor, Noticias Telemundo – view Social
- Playing Outside
- Zuri Hall, Correspondent, “Access Hollywood”; Co-host, NBC’s “American Ninja Warrior” – view Social
- Vanessa Hauc, Anchor, Noticias Telemundo – view Social
- Becky Quick, Co-anchor, CNBC’s “Squawk Box” – view Social
- Stephanie Ruhle, Host, MSNBC’s “The 11th Hour”; Senior Business Analyst, NBC News – view Social
- Julio Vaqueiro, Anchor, Noticias Telemundo – view Social
- The Power of Reading
- Supporting Our Veterans
- Willie Geist, Host, “Sunday TODAY”; Co-host, MSNBC’s “Morning Joe” – view Social
- Tom Llamas, Anchor, NBC News NOW’s “Top Story” – view Social
- Brian Sullivan, Anchor, CNBC’s “Last Call” – view PSA
“Media literacy is critical to navigating the breadth of misinformation online,” said Holt. “I am grateful for opportunities, such as ‘The More Your Know’, to shed light on this important topic.”
Jenna Bush Hager discusses the power of reading with Maya Nussbaum, Founder and Executive Director of Girls Write Now, marking the first time the campaign features one of NBCUniversal’s nonprofit partners. Their conversation includes personal anecdotes on how they make reading a habit for themselves and with their families, as well as the work they’re doing to champion diverse authors – Bush Hager through her book club, Read With Jenna, and Nussbaum through her organization’s work to break down barriers of gender, race, age and poverty to mentor and train the next generation of writers and leaders for life.
“I was thrilled to have the opportunity to connect with Jenna and highlight the work we’re doing at Girls Write Now,” said Nussbaum. “Jenna’s passion for reading, along with her emphasis on providing a platform for diverse storytellers, through Read With Jenna, aligns directly with our mission. I hope our conversation will inspire audiences to make reading and selecting books from a diverse range of authors a priority.”
“As communities grapple with the pandemic's lasting effects, issues surrounding mental health and food insecurity are more pressing than ever,” said Hilary Smith, Executive Vice President, Corporate Social Responsibility, NBCUniversal. “’The More You Know’ provides a powerful platform to help raise awareness and inspire action in related areas, such as donating to food banks, the importance of reading, taking care of veterans and engaging in outdoor play.”
“The More You Know” highlights NBCUniversal’s commitment to supporting equity and access in our communities through the art of storytelling. To view the content and access resources on each topic, visit www.TheMoreYouKnow.com and follow “The More You Know” on social: Tik Tok, Instagram, Facebook, Twitter, YouTube.
About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
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Media Contacts
Pat Bunting
NBCUniversal
e: Pat.Bunting@nbcuni.com
C: 201-815-9733
Liza Brecker
NBCUniversal
e:Liza.Brecker@nbcuni.com
c: 914-574-7692
