A Mutual View of Sustainability in an Increasingly Positive Market

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Mar 10, 2011 2:38 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

With the road to economic recovery taking greater shape every day, one may falsely be led to believe that there is less need for sustainability action.  For an unprepared organization, business sustainability risk can be equally severe in good times and bad.  For a static supply chain the affect can be even worse. 

The pending recovery has driven many businesses executives to discuss with their board members and investors the overwhelming potential of the market demand and the risks in meeting that demand.  Specifically, internally-driven survival actions over the past few years are impacting many companies and their supply chain abilities to meet the consumer call.    The business sustainability leaders of today realize that ‘sustainability’ does not derive from individual stability or one company’s ability to survive.  Seen instead from a broader perspective, measures of business sustainability lie in the meeting shifting stakeholder expectations and aligning business sustainability actions with overall value chain profitability.   

Evaluating the growing business opportunity which lays ahead, business sustainability will be defined by the ability to meet and mutually gain from the growing demand.  Click here to read more about leveraging the business sustainability discussion


Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".