Move a Great Idea to Sustainable Action

Move a Great Idea to Sustainable Action

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Friday, September 17, 2010 - 10:38am


Have you ever had a brilliant idea lose its luster over time?  Ever asked, "Why wasn’t the idea by itself enough?  What was missing? What could I have done differently?"  Taking appropriate action may be missing.  From a sustainable business context, transforming your business sustainability mindset could be the key.

Finding yourself on a path leading in the wrong direction can be a scary proposition.  Sometimes  that can be attributed to shifting expectations or market changes, but our business sustainability consulting finds the more common culprit stems from a lack of planned eco action and participation in expanding  on the original thought. 
It's not uncommon for businesses leaders to regularly hang their hat on an idea or concept and then fail to engage and nurture a great idea along the way.   Or, an over commitment or attachment to simply make the ‘ship sail or plane fly’ can be detrimental to an unengaged organization.
As our sustainability consulting constantly reminds clients, business models and sustainability strategies can become stagnate.  Companies slow to take action to respond to change or take continuous steps towards improvement often find themselves out-of-touch with both their internal and external stakeholders.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".



Julie Urlaub
Taiga Company