More Consumers are Punishing Companies for Their Behavior Rather Than Rewarding Them

Dec 20, 2017 9:00 AM ET
Brand Purpose in Divided Times: <a href=""target="_blank"> Read the full report here </a>

For the first time since 2009, more consumers say they have punished companies for their behavior (28%) rather than rewarded them (26%), and the number of those who are punishing brands is up by 9% since 2013.

For a deeper look at the global data and for inspiration from some of the brands leading in today’s divided times, click here to download our report