Brand Purpose in Divided Times: <a href=" http://bit.ly/2C7HUUm"target="_blank"> Read the full report here </a>
For the first time since 2009, more consumers say they have punished companies for their behavior (28%) rather than rewarded them (26%), and the number of those who are punishing brands is up by 9% since 2013.
For a deeper look at the global data and for inspiration from some of the brands leading in today’s divided times, click here to download our report
