Matching Consumer Expectations and Sustainability Strategies

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jan 26, 2011 9:21 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

"If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from his angle, as well as from your own." Henry Ford, Ford Motor Company 

Within our sustainability consulting practice, we have traditionally worked with businesses seeking to redefine their business to meet the expectations of their customers and the market.  These companies are embracing eco awareness preferences of their customers and making changes to internal and external processes to meet stakeholder concerns.    In previous posts, we have defined the importance in creating stakeholder engagement as a first of many steps in building trust and confidence with customers.  In business sustainability strategies, stakeholder involvement is critical to success.  The ability to meet consumer expectations can become a key differentiator from the competition.  But in doing so, are businesses giving too much power to the customer?  What if you could define the perfect customer to align with your business sustainability strategies; what would that relationship look like?   Consumer relationships are becoming increasingly important in the alignment of business sustainability expectations with stakeholders.  According to Environmental Leader, all stakeholders want is to know that their concerns have been heard and, ideally, embraced in business actions. Click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".