Master’s Week: CEOs Putting On the "Green" Jacket

Master’s Week: CEOs Putting On the "Green" Jacket

Thursday, April 1, 2010 - 8:10am


In today’s business world, CEOs are putting on their own Green Jacket and entering a club of distinguished businesses committed to business sustainability.  These companies represent growing eco awareness in board rooms around the world for the value in a “green jacket” mentality. 

Leading corporations are embracing the concept of business sustainability and its link to economic success and competitive advantage:
•    According to a 2005 KPMG survey, 68% of Fortune 250 companies now publicly report on their social and environmental initiatives as well as their financial performance.
•    According to McKinsey and Company, more than 90% of chief executives are doing more now than they did five years ago to incorporate environmental, social, and governance issues into their companies’ strategies and operations.
•    According to PricewaterhouseCoopers' 6th annual Global CEO Survey: 79% of CEOs agreed that sustainability is vital to the profitability of any company, an increase from 69% the year before; and 71% of CEOs said they would sacrifice short-term profitability in exchange for long-term shareholder value when implementing a sustainability program.



Taiga Company