Making the Transition from Good, to Great, to Amazing

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
May 26, 2011 11:00 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

The popular management text Good to Great released in 2001 was a common fixture on many executive desks in the early 2000s.   Exploring the transition from being just an average company to a great company, James C. Collins described why some organizations fail while others succeed in business transition.  Moving forward into this post-recession economy of expanded eco awareness, our sustainability consulting asks: is ‘Great’ the new ‘Good’? 

Debunking popular myths of the time, the focus of Collins’s ground breaking book is the idea that any company can achieve operational change by focusing its attention and resources on a specific area of competence.  Measuring ‘Great’ as business return relative to the market return, the expansion of business sustainability risk in the new ‘greener’ economy begs the question is “Great’ good enough?   This thought was sparked by the Harvard Business Review article, How to Turn Anything from Adequate to Amazing.  The post explores some of the new marks of business success today.   “The most successful companies, products, and brands have figured out how to become the most of something — not just adequate, but downright amazing”.   More and more business stakeholders now recognize the importance of business sustainability as a key value driver for a company’s growth and success.  Click here to continue reading.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".