M·A·C's Latest VIVA GLAM x Keith Haring Collection Marks 27 Years of Giving Back 100% to Underserved Communities in Need
By Marissa Oliva
The beauty of M·A·C is that inclusivity and giving back are as intrinsic to the brand’s DNA as beautiful makeup colors and artistic textures are. Take their long-standing VIVA GLAM campaign, which the brand started in 1994 with a single red lipstick to raise awareness and funds for the fight against HIV/AIDS. Since inception, 100 percent of the selling price of M.A.C’s VIVA GLAM Lipsticks goes to organizations supporting people and communities in need — and in recent years, they’ve expanded their reach to advancing equal rights and healthy futures for women, girls, and members of the LGBTQIA+ community, while maintaining their decades-long support for people living with HIV/AIDS. To date, M·A·C VIVA GLAM has raised more than $500 million (and counting) globally — that’s 9,700 grants to over 1,800 organizations in 92 different countries providing housing, food and health services to those most in need.
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