LG Expands Role in European Clean Tech Through Alliance With Octopus Energy Group

Collaboration to Integrate LG’s High-Efficiency Heat Pumps With Octopus Energy Group’s AI-Based ‘Kraken’ Platform
Sep 2, 2025 2:50 PM ET

SEOUL, South Korea, September 2, 2025 /3BL/ - LG Electronics Inc. has signed an agreement with UK-based Octopus Energy Group Ltd. to strengthen LG’s presence in Europe’s clean technology sector. The alliance aims to  combine LG’s advanced, high-efficiency heating and cooling solutions with Octopus Energy’s AI-driven “Kraken” energy software platform to accelerate the transition to sustainable energy in Europe.

Octopus Energy is the UK’s largest energy supplier, driving the shift toward a decarbonized future with innovative clean energy solutions. The company provides electricity and gas, and it is spearheading the adoption of heat pumps as alternatives to gas boilers. Its proprietary Kraken platform enables consumers to optimize energy usage through real-time renewable pricing. Since its founding in 2016, Octopus Energy has expanded into more than 30 countries, now serving around 10 million customers worldwide.

Through this collaboration, LG and Octopus Energy plan to launch a joint solution that integrates LG’s high-efficiency heat pumps with the Kraken platform in key European markets, including the UK and Germany. The combined solution is designed to optimize home heating and cooling while lowering energy costs for consumers. Looking ahead, both companies plan to expand the partnership across additional products and markets, leveraging their complementary strengths to deliver greater value to customers.

Greg Jackson, founder and CEO of Octopus Energy, said: “Heat pumps are the linchpin of clean, affordable heating – and LG makes some of the best on the market. By plugging them and their air conditioning units into our Kraken tech, we can make them even cheaper to run, giving households an easy way to cut their bills while helping the planet.”     

This strategic alliance positions LG to build on its proven expertise in high-efficiency heating and cooling solutions, enhance its brand presence in Europe, and further expand its global footprint in the clean tech sector, according to Thomas Yoon, head of LG’s Overseas Sales & Marketing Company.

“This partnership with Octopus Energy Group represents a significant milestone in our European growth strategy,” said Yoon. “We will continue to explore new opportunities that create differentiated customer value and secure sustainable growth drivers in the global market.”

LG’s state-of-the-art heat pumps utilize waste heat and ambient energy sources to deliver outstanding efficiency while significantly reducing carbon emissions compared to fossil fuel-based systems. Powered by LG’s proprietary CoreTech inverter scroll compressor, the systems deliver exceptional durability, safety and energy performance.

Joining Yoon and Jackson at the memorandum of understanding signing ceremony last week at Octopus Energy’s London headquarters were Charles Choi, managing director of LGEUK and Tim Heal, Chief Strategy Officer at Octopus Energy.

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About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four companies – The LG Home Appliance Solution Company, The LG Media Entertainment Solution Company, The LG Vehicle Solution Company and the LG Eco Solution Company– combined for global revenue of over $60 billion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions. Its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.